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Special Offer: Free Vehicle For All Readers
This week Google announced that it was no longer providing free QR Codes to businesses as part of “Google Places.” Commenters on my blog, and many in the social media community proclaimed that this...
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Breaking News: USPS Offers Additional Discount for Bulk Mail that Includes a...
Saving money is always good news. In an experiment to increase the use of QR Codes and encourage direct mail marketing, the USPS has decided to offer a 3% discount off of bulk mail postage in July...
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Examples Showing How Custom QR Codes Can Liven Up Your Marketing
Are you thinking about including QR Codes in your marketing mix, but worried that they’re an ugly distraction? Here’s a little known secret: you can remove up to 30% of most QR Codes, and they will...
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Do You Know about the New Bulk Mail Incentives from the USPS?
Do you shy away from direct mail marketing because you think it’s too expensive? If so, you may want to take a look at two new programs recently launched by the USPS that make bulk mail a more cost...
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The “Do’s” and “Dont’s” of QR Codes in Marketing
Remember when you were a kid and your neighbor said “Hey, do you want to come over to my house to play? I got a new toy!” Well, in today’s world of marketing, QR Codes are like the invitation to...
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Marketing in the US and the Latest QR Code Statistics
So you’re still wondering if QR Codes are worth all of the hype. Well, to make your decision easier, here are the latest statistics on QR Code use in marketing in the US. How many people scanned QR...
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Marketer’s Nightmare: USPS Combines Slower Service with Higher Postage Rates
Under tremendous pressure to reduce its deficits, the USPS has decided to increase postage rates while substantially reducing the speed of delivery for most first class mail. The postage rate...
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Marketers Take Note: USPS Repeats Summer Barcode Discount, But With Restrictions
Are you looking to save some money on your bulk mail postage? Then here’s some breaking news that can help. Last Summer, the USPS experimented with a no-strings-attached discount for bulk mail that...
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Are QR Codes Dead?
Have QR Codes gone the way of the dinosaur? If you look at current marketing efforts by Facebook, PayPal and Susan G. Komen, the answer is a resounding “no.” In fact with the continued explosion in...
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QR Codes and Direct Mail: A Perfect Pair
Prognosticators predicted the death of the QR code more than two years ago, yet QR Code use continues to grow at a blistering pace. In fact QR code scans grew by 400% between the second quarter of...
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